WHY
Why America?
- What business can ignore a market that has 328+ million people, retail sales over $5.3 trillion, a GDP six times that of the UK?
- The US is the single largest, common language, common currency consumer market in the world.
- The UK exported over £47 billion worth of goods to the USA in 2016 – the UK’s biggest export market.
- The UK’s export market to the USA far surpasses that to China, and will do so for many years to come.
- The US population is almost 5 times the size of the UK, that’s a 500% growth potential.
Why PDR Associates?
- Translation: Britain and America are “Divided by a Common Language”, we do not speak the same language.
- Strategy: Unlike the UK, the US climate is extreme, often with summer and winter temperatures at the same time around the country. If you are in the fashion business this IS a problem you need to plan for.
- Navigation: The British can’t comprehend the sheer size of America and the part distance plays in day to day activities.
- Guidance: One Country? Think again, the 50 states equals 50 countries and adds a staggering complexity of laws, taxes, climate and culture.
- Coordination: The time difference – depending on where you are in the US there may never be anyone in the Head Office in the UK.